Make Marketing Sing

Helping marketers understand and navigate the need for great content - from the trenches. When Marketing sings, sales soar.

Beware the Stock Photo Vince Vaughn PR Stunt

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The Internet is buzzing with the stock photos recently created by actor Vince Vaughn and his cast-mates from a soon-to-be released movie. Th...

Sell the Steak by Making It Sizzle - Winning Proposals

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As I was reading through a professional services proposal this weekend, I was struck by how ... well, matter-of-fact it seemed.  A perfectly...

Life Lessons from the World of Social Media and More

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The original blog post made me howl with laughter.  The uppercut at the end made me think.  The lessons are for all of us:  Don't crap o...

What If We Gave It All Away? Build Trust; Build Advocates

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Some days everything comes together.  I read a book recently:  The Go-Giver, by Bob Burg and John David Mann .  Wonderful book and a quick...

How Far Into Social Media Do You Have To Go - Really?

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It's daunting, isn't it?  You give in to the pressure, sign up for Twitter, and start following people.  You read their tweets, subs...
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Margaret Johnson
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