Spelling and grammar errors, redundant sentences or paragraphs, and sentences so obtuse they don't make sense - would you include any of these in a proposal to your best client or prospect? How about a brochure? I'm certain your answer is no to both. An organization's website is arguably the most important part of its marketing efforts. Why then, are there so many websites that contain all of those problems?
Your webmaster must clearly understand the difference between your and you're, its and it's, and site and sight. Plural words are not created with an apostrophe s. Semicolons, not commas, separate sentences where you want to link the thoughts. Words don't get capitalized just because you think they are important.
When creating or maintaining your website, have every page proofread by a lover of the English language who will catch these errors before publishing. You don't want to look like an organization which does not pay attention to detail.
Yes, we are in a day and age when texting and short cuts and made-up words have created an attitude of "it doesn't matter as long as people know what you mean." In a text message, perhaps that is true. On a website, it is far from true. Your professionalism, business acumen, and communication skills are on display. People won't notice if it is correct. People will absolutely notice if it is not.
My old friend Dave would offer this analogy: "It's like going on a sales call in shorts and flip-flops. Why would you take a chance of eliminating yourself from consideration before you even open your mouth?"
In my book, it's a chance not worth taking. What about in your book?
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